Pulse Fund is a climate-focused venture growth equity fund investing across four core verticals: Food & Agriculture, Mobility, Infrastructure, and Energy.
PACT Studio invited me to develop motion elements for the new brand and website they created for Pulse Fund. Dynamic motion was integrated throughout the digital platform, creating a sense of constant movement that makes the brand feel extraordinarily alive.
Originating from the Pulse Fund monogram, their pulse line serves as a distinctive visual indicator of connection and solutions coming together. This element creates a cohesive thread that unifies all brand touchpoints, reinforcing brand recognition while visually communicating the fund's core philosophy of creating meaningful connections between investors and opportunities.